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BLOG POST #3 – 3 OF 3 FOR THIS SERIES
- Marketing: Just like a new product, your fundraiser needs to be aggressively marketed to your target audience. Find a way to communicate your passion and your purpose. You need to convince your supporters that your organization and event are worthy of their time and money. Have a plan for how to use social media, your website, email and face to face marketing. Check with your local radio station, sometimes they are willing to run free ads for non-profits and their events. We provide a sales kit to our fundraisers: sales flyers, email templates, door hangers or flyers. Use everything you have to get your message out! SHARE SHARE SHARE. You can’t ask this enough. If a person doesn’t have the opportunity to make a purchase on your fundraiser, they can share the facebook post or forward the email to someone they think can.
Our next series will break down the marketing into social media, website, even emails so stay tuned!
Spending a little extra time in the planning of your fundraiser will benefit you in the end. Take the time to get organized and with the help of and the resources in your community you can overcome your financial obstacles and get back to doing the great work you do!