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Finding Success with Your Fundraiser – Part 3 of a 3 part series
Step 5: Marketing Your Fundraiser
Just like a new product, your fundraiser needs to be aggressively marketed to your target audience. Communicate your passion and your purpose. You need to convince your supporters that your organization and event are worthy of their time and money. Plan out how you will use social media, your website, email and face-to-face marketing. Check with your local radio station or newspaper. Sometimes they are willing to run free ads for non-profits and their events.
Any of our fundraiser leaders can download materials such as sales flyers, posters, social media graphics, and more. Use everything you have to get your message out! SHARE SHARE SHARE. You can’t ask this enough. If a person doesn’t have the opportunity to make a purchase through your fundraiser, they can share your Facebook post or forward your email newsletter to someone they think may be interested.
Get even more tips in our post about social media marketing for your fundraiser!
Spending a little extra time to plan for marketing your fundraiser will benefit you in the end. Take the time to get organized and with the help of your community you can overcome your financial obstacles and get back to doing the great work you do!
Now that you know all the steps, fill out a registration form to get started with your fundraiser!