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BLOG POST #2 – 2 OF 3 FOR THIS SERIES
We are continuing our mini series on how to run a successful fundraiser. See part one to get started, its worth it! Now that you have your team and your who, what and why time to move on to the important part for the fundraiser. Getting your goal and target audience defined.
- Fundraising Goal: When you decide to start a fundraiser having a goal is essential. Goals can keep you on track and can help motivate your group members & community. When you have a goal, your supporters can see just how much their donation has helped you and how much you have left to earn. Just saying we need uniforms isn’t enough. Having a specific dollar amount does encourage just a little bit more from your donators, especially when they see how far you are to your goal! If you set your class trip fundraiser at $1000 and you have $850 raised, then update your goal to $2000! If you are close to your fundraising goal then your donators are more likely to give a smaller amount or maybe even not donate at all. Don’t miss out on that last minute push!
- Target Audience: Form a list of potential supporters. Friends, family, co-workers, local businesses etc… This list will give you a jumping off point once your fundraiser starts and you will see success more quickly! Think creatively. It doesn’t hurt to ask, so the bigger the list the better! Fundraising can be numbers game. Think outside the box. Not just your school members, go for local businesses etc. Our wreath fundraiser is wildly successful, and the best groups are the ones that go for the target audience and always try that ‘one more thing’ to move forward each year. Once you establish that target audience, add to it – be creative! Local business will decorate for the holidays, they need wreaths. Set up a table at a local gathering spot, get your organization name out there and make some more sales to a new audience. Next year they are in your ‘target’ and think creatively for another outlet. Never stop expanding!
Our series will finish with series post #3 – Marketing Your Fundraiser