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Most of our fundraising groups focus on Facebook for their social media campaigns. While it can sometimes be tricky to get your posts seen due to changing algorithms, here are some tips to maximize the impact of your posts.
- Post Frequency: During the prime selling time – usually two to three weeks before the end of your fundraiser – be sure to post as frequently as you can without overwhelming your followers. We recommend posting your fundraiser three times a week if you’re able.
- Types of Posts: Posting a picture gives better results than simply posting a link. To do this, start a new post and upload a photo to it first; then fill in the post message including your link. This also gives you more control over how the post looks, instead of allowing Facebook to choose a random thumbnail image to show with a link.
- Image Sizing: Sizing your images properly will ensure that they look good in your post and aren’t displayed in a small thumbnail. An upload size of 1200 pixels wide by 630 pixels tall is what’s recommended for photo sizing in a standard Facebook post. (If you’re using our Facebook templates, they’re already the correct size.)
- Pinned Post: Make a post with all of your Three Rivers fundraiser details and pin it on your Facebook page. When followers visit your page, they’ll see that pinned post first. To pin a post, click the three dots in the upper right corner of the post and select “Pin to Top of Page.” After the fundraiser ends, you can unpin it, or pin a new post for another event to replace it. (Note: You can only have one pinned post at a time.)
- Status Update: Post when you reach a milestone in your fundraising – for example, “We’re halfway to our goal!” Be sure to thank your followers for their support, and remind them of how you will use the funds earned.
- A Sense of Urgency: As you approach the end of your fundraiser, make sure the deadline is prominently stated. Lead into your post with statements like “Only 4 more days to order!”
- Share, Share, Share: Encourage all of your volunteers, friends, and family members to share your fundraising posts on Facebook for better visibility. Not only will your message be getting out to additional potential supporters, but by simply interacting with your post your supporters will give it a better chance of being seen due to popularity algorithms.
Usually when we see several orders come in for a single group, we see there has also been a recent Facebook post. So make sure you’re getting the most out of your posts so that you can reach your fundraising goals!